Here’s how they did it:

Meet Pirsch, the stealthy web analytics tool that's making waves without making a sound in the advertising world. It's the silent player in the game, growing its presence and profits purely through the power of its service and word-of-mouth, proving you don't need a loudspeaker to be heard in the tech arena.

Pirsch is a powerful, cookie-free, and open-source web analytics solution that easily integrates into websites or servers. They offer real-time insights into web traffic, conversion goals, and custom event tracking, without the need for cookie banners. It also allows for team collaboration and data sharing through its analytics dashboard. It is privacy-friendly, made and hosted in Germany.

It all began with a need - a co-founder's quest for a privacy-respecting analytics tool for a personal blog. The solution? Build it. What started as an open-source project for insiders evolved into Pirsch, a full-scale SaaS catering to the privacy-conscious.

Just like that, Pirsch was born.

Daniel and Marvin began their journey with a modest debut on Betalist and ProductHunt, where the initial applause was gentle. (The company received only 7 upvotes on Betalist, raising uncertainty about the performance). However, A first customer was won over during the beta phase, marking the beginning of a loyal following. While the initial ProductHunt outing was a quiet start (74 upvotes), the launch of version 1.0 signaled a stronger presence, setting the stage for the anticipation of version 2.0.

Pirsch takes the road less traveled when it comes to growth, steering clear of traditional advertising. The strategy? Engage and educate through technical blog posts, reaching out to a tech-savvy audience on HackerNews, Twitter, and Mastodon. This approach not only builds a community but also paves the way for organic growth through search engine visibility. Despite their success, Pirsch has remarkably grown its customer base and revenue without spending a dime on traditional advertising or aggressive marketing tactics.

Financially, Pirsch keeps it straightforward with a subscription-based model, offering a range of plans to suit different needs and scales. The prices are adaptive to the amount of monthly page views a site has, growing with the user. Here's their base case of 10,000 monthly visits.

With this, Daniel and Marvin generate a steady stream of $7,800/Month in Revenue. By these estimates, they’re on track to collect a $93,600 in ARR. Mind you, this is with little marketing.

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Be sure to follow Pirsch on Twitter here, to follow his journey!